Your dashboard — scores, boosts, leads, and reviews. All in one place.
The new way customers find tradespeople
AI assistants are replacing Google. Is your business visible?
When someone asks ChatGPT or Google AI "best plumber in Manchester", only businesses with the right technical signals get recommended. Most tradespeople have none of them. Chantry adds them automatically.
2.4/10
Without Chantry
Avg. AEO score
→
8.8/10
With Chantry Boost
After schema injection
What Chantry injects automatically
LocalBusiness Schema
Tells Google and AI your name, trade, location and phone number in a structured format they understand
Trade Schema
Marks you as a Plumber, Electrician, Roofer — exactly how AI assistants categorise and recommend you
FAQ Schema
Pre-answers the 6 questions AI chatbots ask about your trade — pricing, availability, service area
How it works
Set up once. Improves forever.
No ongoing work from you. No agency. Chantry runs in the background improving your online presence every day.
01
Scan your website
Run a free scan in 30 seconds. See your SEO and AEO scores side by side with local competitors. No signup needed.
Core Feature
02
Chantry Boost activates
Paste one embed line on your website. Chantry automatically injects schema markup, FAQ signals, and trade profiles — every page load, from the cloud.
+12 AEO+10 AEO+12 AEO
03
Watch your score climb
Re-scan monthly and see your SEO and AEO scores improve. Track progress over time in your dashboard. Your competitors won't know what hit them.
Score tracking
Watch your scores climb every month.
Every time you re-scan, Chantry records your SEO and AEO scores. See them go up as Boost does its work. Most customers see their AEO score jump by 4–6 points in the first 30 days.
Scores logged on every scan
Run a scan anytime — Chantry saves the result so you can see progress over weeks and months
AEO jumps fast with Boost active
Schema injection takes effect immediately — your next scan will show the improvement the moment Boost is live
Compare against local competitors
See exactly how your scores stack up against the top 3 businesses in your area
8.4
Overall
↑ +5.3
8.1
SEO
↑ +4.9
AI Score
8.8
AEO
↑ +6.4
Score history
+5.3 since start
Jan
Feb
Mar
Apr
May
Jun
Started: 3.1/10
Today: 8.4/10
vs local competitors
Smith Roofing
8.4
Jones Roofing
5.2
MCR Flat Roofs
3.9
The honest comparison
A marketing agency would charge $1,500/mo for this.
Schema markup, SEO audits, competitor tracking, AI visibility optimisation — agencies bill for all of it by the hour. Chantry does it automatically, every day, for a flat fee.
No add-ons. No upgrades. One flat price, everything included.
Chantry Boost
Auto-injects LocalBusiness, Trade, and FAQ schema into your website every day.
AI Chatbot
24/7 chatbot answers customer questions, captures leads, and forwards them to your phone.
Competitor Tracking
See how your SEO and AEO scores compare to local competitors. Know exactly who you're beating.
Score History
Track your SEO and AEO scores improving month by month. See the direct impact of Chantry.
Lead Pipeline
Track every lead from New to Won. Log job values. See revenue won each month.
Weekly Digest
Every Monday: leads this week, score change, and what to focus on. Straight to your inbox.
Simple pricing
AI does it for you. No agency. No hassle.
Chantry writes your AI profile, captures leads, and texts you the moment someone enquires — all automatically. Less than one hour of agency time per month.
Full AI Profile Builder — FAQ, schema, GBP description, review templates
AI chatbot on your website 24/7 (lead capture)
SMS alert to your phone every time a lead comes in
SEO & AEO visibility score tracking
Lead pipeline and revenue tracking
Weekly digest + 7-day rescan reminders
Priority support
Free AI Visibility Check
Is your business showing up on ChatGPT?
Enter your business name and city. We check if customers can find you on ChatGPT, Google AI, and Siri — and show you exactly what to fix.
Analysing Your Website
Connecting to page…
1
Crawling website content
2
Querying Google PageSpeed Insights
3
Evaluating AI chatbot visibility
4
Building your report
Frequently Asked Questions
Common questions from tradespeople about getting found online and winning more local customers.
For Tradespeople
Having a website is only half the battle. Most trade websites miss basic signals that Google looks for — like your town in the title, a phone number in the right format, and structured data that tells Google exactly what trade you do and where. Chantry checks all of these and tells you precisely what's missing, in plain English.
Google search shows your website when someone types "roofer near me" — you need SEO to appear in those results.
AI recommendations are when someone asks ChatGPT, Claude, or Gemini "Can you recommend a good window cleaner in Birmingham?" — you need AEO for the AI to know your business exists and recommend it.
Both are increasingly important. Homeowners are using both methods to find tradespeople, and Chantry checks both.
Yes — and it's one of the most impactful things a trade business can do. Most customers searching for a tradesperson on their phone want to call immediately. If your number isn't prominent, they'll call your competitor instead. Chantry specifically checks whether a phone number is detectable on your page and scores it accordingly.
Extremely important. Google needs to know where you operate to show your site in local searches. If your title tag just says "Smith's Roofing" rather than "Smith's Roofing — Manchester", Google has no confidence to show you when someone searches "roofer Manchester". Chantry checks your title tag and page content for location signals and flags it if they're missing.
Yes, in two ways. First, Google uses social proof signals as a trust indicator — sites with testimonials tend to rank better. Second, AI chatbots are much more likely to recommend businesses that demonstrate real customer satisfaction. Adding 3–5 specific customer quotes (not just star ratings) with outcomes like "cleared all 8 gutters in an afternoon" is one of the fastest wins available to trade businesses.
Go to your website in your browser. Press Cmd+Option+U on Mac or Ctrl+U on Windows — a new tab opens with your page's source code. Press Cmd+A / Ctrl+A to select it all, Cmd+C / Ctrl+C to copy, then paste it into the Chantry box. That's it.
Improving Your Score
Add your location to your page title. It sounds simple, but it's the most commonly missed fix and has an immediate impact on local search rankings. Change your title from "Smith's Window Cleaning" to "Smith's Window Cleaning — Birmingham & West Midlands". Then make sure your phone number is at the top of the page. These two changes alone can significantly increase enquiries.
Schema markup is hidden code that tells Google and AI systems exactly what your business is. For a roofer, it might say: "This is a RoofingContractor, based in Leeds, operating across West Yorkshire, with a phone number of 07xxx xxxxxx." Without it, Google has to guess — and AI chatbots may not even know your trade business exists. Most trade websites don't have it, which means adding it puts you ahead of the majority of local competitors immediately.
AI chatbots pull from websites they can understand and trust. The key steps for tradespeople are: add trade schema markup (e.g. Plumber or RoofingContractor), add a FAQ section on your site with common trade questions, include your service area clearly, add customer testimonials, and make sure your contact details are prominently displayed. Chantry checks all of these and tells you which ones to prioritise.
Yes. Google made page speed an official ranking factor in 2018 and has increased its weighting since. More importantly, most people searching for a tradesperson are on their phone — if your site takes more than 3 seconds to load, most will leave before they even see your number. Chantry uses Google's own PageSpeed data to tell you exactly how fast your site loads and where the bottlenecks are.
Yes — this is one of the most effective local SEO strategies for tradespeople. A dedicated page for each town or area you serve (e.g. "Roofing in Stockport", "Roofing in Didsbury") tells Google you genuinely operate there and significantly improves your chances of appearing in those local searches. Each page should have a unique description of your service in that area, not just the same text repeated.
Run a check whenever you make changes to your site — new pages, updated content, or a redesign. We also recommend running one monthly to track whether your visibility is improving over time. If you've just made fixes based on a previous report, run it again immediately to confirm the changes have registered.
Chatbot Builder
Create a custom AI chatbot for your trade business website — ready to embed in minutes.
Step 1 of 3
Tell us about your business
Step 2 of 3
Your chatbot's Q&A
Pre-loaded for your trade. Edit any answer to match your business.
Thank you for using Chantry
We can not wait to get started. Our intelligence engine is now analysing your website — results are on the way.
Chantry.
Your chatbot is ready to build — answer customer questions 24/7 and capture leads automatically.
C.
Chantry AI Agent GUIDED FIX
Your AI visibility coach
Fix 1 of 0
🔒
These tools are for Chantry members
The Schema Generator, FAQ Generator, and AI Mention Test are included free with your Chantry subscription. Sign in or start your free trial to access them.
Generate ready-to-paste code to improve your search and AI visibility — no technical skills needed.
SCH
Schema Markup Generator
Generate a complete LocalBusiness + trade JSON-LD schema for your website. Schema markup helps Google and AI chatbots understand exactly who you are and what you do.
Your schema markup
Where to paste this: Add this code just before the closing </body> tag on your homepage (and any other important pages). If you use WordPress, paste it using a plugin like "Insert Headers and Footers" or in the theme's footer.php file.
FAQ
FAQ Page Generator
Generate 8 trade-specific FAQs with both an HTML page section and a FAQPage JSON-LD schema. FAQ content is the single biggest AEO opportunity — AI chatbots heavily cite FAQ pages when recommending local tradespeople.
HTML section (paste into your page)
FAQPage JSON-LD schema (paste in <head> or before </body>)
How to use this: Paste the HTML section into your website page so customers can read the FAQs. Then paste the JSON-LD schema in the same page's <head> (or before </body>) — this is what AI chatbots and Google read. Edit the answers to match your exact business before publishing.
AI
AI Mention Test
Check whether an AI search system recommends your business when asked about your trade in your location. Run this regularly to track your AI visibility progress.
👤
Sign in to your account
Access your leads, visibility score, and chatbot embed code — all right here.
Chantry Growth: $149/mo — same result, no agency needed.
AI Visibility Pack
Let Chantry write your entire AI profile for you
Answer 5 quick questions. We'll generate your FAQ page, schema markup, Google Business Profile description, and review request templates — all pre-filled with your real business details.
Takes about 2 minutes · Free on Growth plan
✦
Chantry AI
Building your visibility profile
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Building your AI profile…
AI Visibility Pack Ready
Your pack is ready. Start with the FAQ page.
Each item below improves how Google and AI chatbots understand your business. Do them in order — the FAQ page has the biggest single impact.
1
Your FAQ page — paste this into your website
This is what gets you recommended by ChatGPT and Siri when someone searches for your trade locally
In WordPress: Pages → Add New → click the three dots (top right) → Edit as HTML → paste → Publish. On Wix or Squarespace: add an HTML embed block and paste inside it.
2
Your schema markup — paste into your website's <head>
This tells Google and AI exactly what type of business you are and where you operate
In WordPress: install the free "Insert Headers and Footers" plugin → paste into the Header section → Save. On other platforms: paste before </head> in your site's HTML.
3
Your Google Business Profile description
A well-written GBP description is one of the top signals AI uses to recommend local businesses
Go to business.google.com → Edit Profile → Business information → Description. Delete what's there and paste this. Click Save.
4
3 review request messages — send these to past customers today
Reviews are the #1 trust signal AI uses. Sending these today is the fastest single thing you can do
Replace [GOOGLE_REVIEW_LINK] with your Google review link (find it in Google Business Profile → Share review form). Send the first template today to your 3 most recent customers via WhatsApp or text.
5
You're set up. Here's what to do in the next 7 days.
Tap each item when done — your progress saves automatically
Get your fixes done for you
Leave your details and a Chantry specialist will reach out within one working day — no commitment needed.
✅
You're booked in!
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